Hi, I’m Shakes
I’m a Content Strategist and Writer with experience across government, banking, payments, and digital services. I create and manage content, with a focus on clarity, consistency, and meaningful value.
My work spans product writing, marketing, localization, and cross-functional collaboration across regional teams. I’m interested in simplifying complex information, shaping clear communication, and creating content that supports better decisions.
Outside of work, I practice aerial arts and am building my data analytics skills to better connect content decisions with user insights and performance.
How I can help
Content Strategy — Develop audience-centred content plans, editorial frameworks, and channel strategies aligned with organisational goals.
Information Architecture — Structure and organise information to make things easy to find, easy to understand and useful.
AI Adoption & Enablement — Turn AI and technical concepts into practical guidance, learning resources, and use cases.
Content Systems & Governance — Create scalable standards, templates, terminology, and workflows that improve consistency.
Audience research & Testing — Use interviews, testing, surveys, and behavioural insights to improve content decisions.
UX Writing & Content Discoverability — Write clear, actionable content for complex journeys, with SEO and findability in mind.
Localization & Translation — Create translation-friendly content and manage English–Simplified Chinese localisation.
Article & Feature Writing — Research, analyse and curate current affairs. Explore important topics or issues in print and digital articles.
Work experience
UX Writer, Contract | Google (via Maker Lab)
Apr 2026 — Present
Content & Localization Specialist (English, Simplified Chinese) | Bitget
Aug 2025 — Mar 2026
Senior Content Designer | OKX
Apr 2025 — Aug 2025
Senior Content Designer | TikTok — ByteDance
Oct 2024 — Mar 2025
AVP, UX Writer | OCBC Group Customer Experience
Dec 2023 — Oct 2024
Content Designer | TikTok — ByteDance
Sep 2021 — Dec 2023
Content Strategist, UX Writer | GovTech Singapore
May 2018 — Sep 2021
Contributing Writer | ThinkTank Studio
Aug 2013 — Dec 2017
Read more on LinkedIn.
Education
B.A. Hons (Double Major) English Literature and Political Science | National University of Singapore
2013 — 2018
Tembusu College, University Town College Programme
2013 — 2015
Certifications
DA100: Data Analytics with SQL and Tableau | Heicoders Academy
Issued Jul 2024 — No Expiration Date
Credential ID 5J7O20YFMX
Certificate in UX Writing | UX Writers Collective
Issued Feb 2021 — No Expiration Date
Certificate in User Experience | Nielsen Norman Group
Issued Aug 2019 — No Expiration Date
Credential ID UXC# 1031079
WSQ Search Engine Optimization (SEO) Course | Equinet Academy
Issued Oct 2018 - No Expiration
Credential ID ICT - SNM - 3006 - 1 Integrated Marketing
Contact
Reach out to me at shakespeare.sim@gmail.com
FAQ
Is ‘Shakespeare’ your real name?
Yes, it is. Thanks to my mum, ‘Shakespeare’ is the first name on my birth certificate and identity card. Friends and colleagues usually call me ‘Shakes’ for short, so… hello again!