Hi, I’m Shakes
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I’m a Content Designer. (also known as a UX Writer or Content Strategist)

I work with words to design clear and engaging product experiences at OCBC (Group Customer Experience). In my work, I care about design thinking, product strategy, accessibility, and inclusion.

Outside of work, I practice aerial silk and hammock for fun. I’m also learning data analytics in my free time, exploring new ways to apply insights to my work.

How I can help

Content Strategy — Plan, edit and publish content. Maintain clear workflows, deliverables and consistency.

UX Writing — Write clear, concise and helpful copy. Design user experience with words.

Information Architecture — Structure and organise information to make things easy to find, easy to understand and useful.

Usability Testing — Understand users’ behaviour, needs and pain points. Evaluate usability through observation, interviews and surveys.

Translation — Create translation-friendly copy and guidelines. Translate copy from English to Chinese (vice-versa).

Conversation Design — Design conversations between chatbots and human users. Define how bots can improve work processes.

Article and Feature Writing — Research, analyse and curate current affairs. Explore important topics or issues in print and digital articles.

Work experience

AVP, UX Writer | OCBC Group Customer Experience
Dec 2023 — Present

Senior Content Designer | TikTok — ByteDance
Sep 2021 — Dec 2023

Content Strategist, UX Writer | GovTech Singapore
May 2018 — Sep 2021

Contributing Writer | ThinkTank Studio
Aug 2013 — Dec 2017